We started here because we spent time here.
Years in coworking spaces as members, managers, and observers taught us what the guides don't mention.
Where this practice came from
Banolu Hoxipe grew out of a frustration shared by a small group of people who had worked inside coworking spaces in various roles. We'd seen spaces with genuinely brilliant concepts struggle to hold onto members past the six-month mark. We'd watched operators invest heavily in espresso machines and ping pong tables while ignoring the fact that their floor plan forced introverts and loud phone-call people to share the same row of desks.
The insight that kept coming up was this: member experience problems are almost always operational and cultural, not physical. You can renovate a space and still see the same churn if you haven't addressed how members relate to each other and to the staff. That realization shaped everything about how we approach our work.
We spent time in Denver's coworking scene and traveled to spaces across the country, talking to operators, community managers, and members at every stage of their relationship with their workspace. The patterns we found were consistent enough that we knew there was a real practice to be built around solving them.
Why we think retention is the whole game
Acquiring a new member costs real money. Keeping one costs attention and intention. The math is obvious, but the practice is harder because retention is invisible when it's working. You only notice it when it stops.
We think about retention the way a good restaurateur thinks about regulars. A regular isn't just a repeat customer. They're someone who tells other people about the place, who forgives an off night because they trust the overall experience, who makes the room feel alive in a way that attracts other people. Coworking spaces need members like that, and they're built through consistent, thoughtful experience design.
That experience design covers a lot of ground. It includes how you price your membership tiers so people feel they're getting appropriate value at every level. It includes the physical design of your space and whether different work styles can coexist without friction. It includes how your team responds when something goes wrong, because how you handle a problem often matters more to retention than whether the problem occurred at all.
We built our practice around these interconnected elements because you can't fix just one of them and expect the whole system to improve. That's why our engagements tend to be comprehensive, even when they start with a single presenting problem.
Who you're actually working with
Our core consulting team comes from backgrounds in coworking operations, commercial interior design, community management, and service business strategy. We don't have a single founder story because this practice was built collaboratively by people who each brought a different piece of the puzzle.
What we share is a genuine affection for coworking spaces as a concept. We think they represent something important about how work is changing, and we want to see more of them succeed long-term. That perspective shapes how we engage with clients. We're not here to apply a template. We're here to understand your specific space and help it become more of what it's trying to be.
We're based in Denver and work with spaces across the United States. Our engagements are conducted in person where possible, because there is genuinely no substitute for spending time in the actual space with the actual people.
Work With Us